So you need to raise money, but at the same time you want to involve people and make it a lasting community project and a source of pride? Then a fundraising cookbook could be the perfect solution to all your problems.
Cookbook fundraisers can be set up in two ways, by buying pre-made books to sell, or by gathering your own recipes and then printing and selling them. The typical school cookbook fundraiser will opt for the former as it involves minimal effort and can maximize profits, but many prefer the latter for its sense of community spirit and pride.
Selling books door to door is a tactic that has been adopted by schools for decades, but there are some techniques that are often overlooked.
An excellent way to sell cookbooks is to go to local markets or trade fairs and set up a small stand. By doing this you maximize the amount of people who will see and buy your book.
Customers from afar
Another way is to set up a simple website and showcase the book there so people –especially those outside your community like out-of-state relatives and friends- can see the book and order it easily.
How to create a cookbook for fundraising
To create a desirable book for your school or church cookbook fundraiser, you will need recipes. Who better to ask than the parents of your students or group, many of whom will be more than happy to donate a favorite recipe or two, then simply edit the book and either take it to your local printer or find an online cookbook specialist (see suggestion below).
Make sure to get recipes in several different categories (such as soups, desserts, seafood, chicken, salads, etc. ) to make your book more appealing. For extra appeal, add photos and stories from contributors.
For the best results, look for a company that specializes in assembling cookbooks for fundraisers like yours. This cookbook will be professional and appealing to a lot of people and be more relevant to your local community since it will reflect the general tastes and flavors of the area.
When done well, your cookbook will be a source of pride for the community; one which many people would be happy to pay for.
Cookbook fundraiser companies
TasteBook Press – the ideal fundraising solution for schools, clubs, churches, and non-profit organizations. It’s simply the best way to publish your own cookbook with no upfront printing or fulfillment costs. Plus, you can choose from 100,000 recipes to create your own cookbook. It’s called the ulitmate fundraiser cookbook.
Cafe Press – get a free web store and sell a variety of products for your fundraiser, including custom-made cookbooks, without spending a dime. No setup fees or minimum quantities. A cookbook fundraiser for schools is just one choice of many.
What others say…
Cookbook Fundraiser Goes Casserole Crazy
A couple of years ago our youth group for our church decided to put together a cookbook in order to sell and raise money which we could use for a future trip somewhere out of Wisconsin. As we were all in high school, cooking was not exactly a forte.
We decided to ask for recipes from those in the congregation asking for some of their favorite recipes that we would then combine into one book. We made an announcement during the service and also put up posters inside the church.
We got a lot of excitement and interest from members and were surprised to get close to 200 recipes. It was a bit of a shock and we could not wait to get started.
Our shock turned into disappointment when we began to sort them out. We had over 50 casserole recipes. I am completely serious that 1/4 of our recipes were casseroles. We spent much of our time trying to figure out which green bean casserole would be the best.
We also had trouble because we had about 50-60 desserts (including a handful of fruit cakes) and then there was only like 4 recipes that were for breakfast. There were also a couple punch/drink recipes but not enough to make solid categories.
The moral of the story is that there should be some type of regulation in your categories and what type of book you want. We ended up submitting our “own” recipes last minute to fill in the holes (as well as forcing our parents to submit some).
In the end we made a modest profit (about $400) and were able to put that towards a helping a group of us pay for plane tickets for a service project trip to South America.
In future years we developed a sign up sheet that had categories and a cap on them to help smooth things out and we kept about half of the old book so our new one would be that much better.
If you are planning to make this an annual fundraiser do not be discouraged by bumps in the road your first try. It can be fruitful but you have to put in the effort to make sure it will work for you.
Cookbooks are No-Fail Fundraisers
I have been involved in a number of cookbook fundraisers and all of them have taken a lot of hard work to get off the ground. However, they’ve all been extremely successful.
I personally think that cookbooks are no-fail fundraising projects, because 50% of the population (women) love cookbooks. And they especially love cookbooks that are home-grown, meaning that they contain favorite and time-tested recipes that have been passed down through several generations. Recipes from the private collections of families are always the very best.
Frankly, cookbooks sell themselves, so they’re so much better than calendars, candy bars, gift wrap or anything else as fundraisers.
One of my favorite cookbook fundraisers was for the library of a school that I worked at. We always had pot luck luncheons at the school, so it was a no-brainer to put together a cookbook. The library personnel knew about books and how to get things organized so they took over the collating and categorization of the recipes. Once we put out a call for recipes, we were inundated with replies, so our six-month project was shortened to two months, and we were ready to go to press way before our deadline (which was great).It was a seamless project from concept to completion.
We took orders and had about 600 pre-sold. We knew that it was going to be ready before Christmas, so we decided to print extra copies — 2,000, to be exact. There was great excitement when the shipment arrived, and we planned a pot luck luncheon to distribute the copies (with meals made from the cookbook, of course). The response was overwhelming. By Christmas, we had sold over 1,000 copies. The rest of them were sold gradually over the course of the next six months.
I don’t remember how much we made, but it was a significant chunk of change that made the whole project worthwhile.I would recommend a cookbook as a fundraiser over almost anything else. It’s a solid, useful product.
I personally buy a lot of cookbooks that are sold through church groups and other organizations, since they contain the best recipes. It’s a fun project to work on, and the availability of computerized templates makes putting it together a breeze.
Our Co-op Nursery School Cookbook
We needed to raise money for our co-op nursery school. Our rent was increased and we really didn’t want to move in the middle of our school year. I had a fundraiser cookbook from the fifties that had been my mothers and I still used many of the recipes in it. I suggested the idea of a cookbook with our favorite recipes, knowing that it should sell well. After all, everyone loves new recipes, and especially if you know they’ve been family favorites.
There were forty of us in the group, and we had everyone submit their four top favorites, and asked that they write a short blurb about the recipe, it’s history etc. It was a lot of fun to do and we all dug back through our files and asked relatives and friends for recipes as well. We picked the top hundred, judging mostly on how appealing it sounded and if it had a good story as well. And we tried to pretty much divide them equally as to the categories. We didn’t want ALL desserts!
We had a local printer print them up and we had them done with a spiral ring binder. We had a few artists in the group as well who volunteered to do some nice art work. We sold them through word of mouth and had a lot of interest. We sold every one and could have sold many more.It really helped to have some nice artwork and the individual stories. It was a nice touch and I recommend that.
We made about five hundred dollars. It was a fun project and it’s nice to have the keepsake now.