A chocolate fundraiser is a staple of the traditional fundraiser with good reason. The overwhelming popularity of chocolate makes the product an easy sell and the product works equally well with either a direct sales or brochure sales effort.
The product is easy to handle and store as long as you’re mindful of the temperature – chocolate will melt if it gets too warm.
Chocolate fundraisers typically offer either “regular” or gourmet chocolate, with the quality of chocolate ranging from basic chocolate bars to premium chocolate candies.
The typical selling price for the bars is only a dollar, while small boxes of gourmet chocolate candies including filled chocolates, chocolates with nuts or chocolate truffles average between $8.00 – $12.00.
With such low price points, participation from the community is usually quite high – almost everyone will buy something if asked because nearly everyone loves chocolate.
The profit margin varies from provider to provider, but is usually in the 40 – 50% range.
Since the candy bar fundraiser has been around for such a long time, there are a number of highly profitable programs to choose from.
Not all programs are created equal though, and, in addition to the profit percentage, there are several things you or your non-profit group should consider before making your final decision on which chocolate bar to choose for your fundraiser. Consider asking some of the following questions of your chocolate supplier:
- What is the minimum order?
- Are the brochures included, or is there an extra charge for them?
- Does the program offer any sales training, incentives, or other support?
- What is the average freight cost?
- What is the company’s return policy?
Careful consideration of these issues will help you pick the right program for your organization and will help make your fundraiser a “sweet” success.
Where to get it
Fundraising.com – Providing gourmet chocolate, including Hershey’s, Kathryn Beich and Dollar Bar. The $2 chocolate bars have proven to be the most popular – and most profitable – chocolate fundraiser. Free information kit, free prize program and free shipping! Call toll free 1-866-216-2080.